8 Ways to Grow Your Sales This Summer

From barbeques and fireworks to sizzling sun, summer is a hot season. If you own a business, it can also be a hot time to grow your business. The longer days and warmer temps lead to increased tourism and spikes in consumer spending, which present a great opportunity to attract new customers and build your bottom line. So, what can you do to capitalize on this opportunity? Here are 8 great ideas:

1. Offer special summer discounts. Nothing brings out customers like bargains, sales, and discounts on the products and services they need or want.
2. Accept card payments. You’ll give your customers more ways to pay and make it easier for them to make large purchases by offering them the convenience of paying with debit or credit cards. Timberland offers Cash Management Services to assist our business customers.
3. Collaborate with other businesses. If you’re located near other related businesses, consider forging a partnership to cross-promote your offerings and drive customers to your location.
4. Take your business on the road. Have a pop-up sale on the road to reach more customers in new places.
5. Leverage social media. Promote your products or services, sales, and any upcoming events near your location. You could also offer giveaways and contests to help drive engagement for your business.
6. Host a customer appreciation event. Your best prospects are those who already do business with you. Show them you value their business by hosting an appreciation event or offering special discounts and perks. You could also develop a loyalty program that rewards your customers for the business they do with you – all year long.
7. Plan ahead. If summer isn’t your busiest selling season, use the time to craft a marketing plan to help you capitalize on your peak season.
8. Network. Attend events or trade conferences to connect with suppliers and partners, get fresh ideas, learn about the latest trends, and find inspiration.
   

If you’re looking for a business loan or line of credit to help grow your business this summer, Timberland's Commercial Loan Officers can discuss your options.